ABOUT TOYO BIYORI
Asian wisdom.
Everyday pleasures.
A lifestyle journal connecting the beauty and self-care traditions of Asia with wellbeing today.
A little care, in your own way.
TOYO BIYORI is a Japanese lifestyle publication exploring beauty, food and tea, everyday living, travel and learning through the lens of Asian traditions.
We begin with the things you enjoy: a scent, a flavour, a place you would like to visit. Through interviews, expert explanations and introductions to places and products, we help readers find choices that feel right for them.
What we mean by yohjo
Yohjo is the Japanese idea of caring for yourself through daily life. Here, it is an invitation to notice how you feel and make room for food, rest and small pleasures—not a demand to live perfectly.
Traditional ideas are presented in their cultural context. Our editorial content does not diagnose conditions, replace medical care or promise health benefits. When medical advice is needed, we encourage readers to consult an appropriate professional.
Our editorial approach
- Use clear, everyday language while respecting specialist knowledge.
- Distinguish traditional concepts, scientific findings, providers' explanations and editorial suggestions.
- Identify advertising, supplied products and relevant business relationships.
- Give practical information and make unconfirmed details clear.
The people behind the journal
Editor-in-chief Fumie Hamada is a beauty writer and practitioner licensed in acupuncture and moxibustion in Japan, with additional training in traditional Chinese medicine and dietary practice. She brings beauty journalism and a perspective grounded in everyday self-care to the publication.
Published by Acu Cast
TOYO BIYORI is operated by Japan Acupuncture Casting Co., Ltd., the company behind Acu Cast. Acu Cast connects acupuncture professionals with businesses and society; TOYO BIYORI brings that knowledge into readers' everyday lives.
- Company
- Japan Acupuncture Casting Co., Ltd.
日本鍼灸キャスティング株式会社 - Representative / editor-in-chief
- Fumie Hamada
- Established
- 29 July 2026
- Address
- 1-13-12-506 Monzennakacho, Koto-ku, Tokyo 135-0048, Japan
- Contact
- contact@toyo-biyori.jp
+81 3-6555-2186 - Company website
- acucast.jp (Japanese)
Visiting from abroad
Our first English selection introduces six places in Kyoto and Tokyo. English-language service has not been confirmed unless specifically stated. Please contact each venue about reservations, language needs, dietary requirements and current prices before travelling.